

Planning and preparing for the pre-launch usually takes four months (building your Coming Soon page will be included in this timeline). How long should you plan and prep before the pre-launch starts? Noah Kagan was brought on nine months before went live. Pre-launches usually last between 30 to 90 days-but some take years. Image source: AppSumo How long should a pre-launch last? When it launched, the company had over 20,000 people inquiring about using the product. Noah Kagan is one example of a marketer that worked for months to build a pre-launch audience for before it went live. It connects your product to buyers-which is why a Coming Soon page is an essential factor in executing a pre-launch strategy successfully. It occurs before the official launch of your new products. What is a pre-launch and why is it important?Ī pre-launch marketing strategy raises awareness and builds hype for your new products or brand. Next, let’s find out what a pre-launch is and why it’s essential to the success of your new product. Ultimately a Coming Soon page helps build a pre-launch audience. A Coming Soon page that utilizes the right tactics entices visitors to come back when your product has officially launched. To ensure your new products get the buzz they deserve, you need to create more than just a ripple of excitement. Their feedback will pinpoint the most impactful customer problems-invaluable information you can use to improve your products. To build the best solution for your customers, you must integrate their feedback into the creation of your product.

A Coming Soon page can test different messaging variations and understand which converts best before a launch-and why.

Your brand is only as successful as the marketing message it delivers-and it can be challenging to get your messaging right the first time around. Capture information about your potential customers to send them notifications about the launch of your products. Here are the ways it can help your brand: It’s a tool that helps ecommerce brands cultivate customer interest around their product launches in many ways. Why you need a Coming Soon landing pageĪ Coming Soon page isn’t just a placeholder page with filler content. Generally, Coming Soon pages all serve a primary purpose: to connect with potential customers interested in learning more about your upcoming products-in a way that generates sales.
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Brand launch Coming Soon page: When potential customers visit this Coming Soon page-they will not be able to access any other part of the site, and it’s often password protected.For this reason, it doesn’t require a password page or any other type of workaround to build. The page is published on a store that’s already up and running, and its visitors can and do visit the entire store. Product launch Coming Soon page: This type of Coming Soon page is used when a brand introduces a new product.There are two main types of Coming Soon pages that ecommerce brands use: This is done through copy, images, videos, sign-up forms, and live chat. The page announces what your product is and when it will be available to purchase. Start building nowĪ Coming Soon page is a landing page employed to drive excitement for a product or store that is about to launch. #cta-visual-pb#Want to build a Shopify Coming Soon page that converts?Dive into Shogun’s Elements Library today to find out how you can design a Coming Soon page that boost sales. Building a custom Coming Soon page with Shogun.
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